THETOPOZICEV

This is the cheapest optimisation available and the one most often skipped. Internal link equity is authority you have already earned, distributed by decisions you fully control — no outreach, no budget, no publisher to convince. Audit which pages hold the most external references, confirm they link toward your priority URLs within a couple of clicks, and prune links to pages that don’t need the help. Sites frequently find their strongest asset pointing almost entirely at low-value destinations.